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The design program teaches the theory and practice of graphic communication.
Our courses cover publication design, signage, symbol systems, corporate
identity packaging, illustration, and poster design. The program affords
a thorough knowledge of graphic language and the analytical methodology
of design, including a framework for understanding the history of visual
images (through art history courses), and the development of expressive
skills (through required fine arts courses).
The design curriculum is highly structured and sequential in order that
a reservoir of ideas and skills can be built up through courses that provide
theory and techniques applicable to many purposes. Professional production
methods must also be developed.
Design classes consist of lectures, studio, and computer work. The course
progression begins by introducing basic visual vocabulary in 2-D design
and color. From there, technical skills are refined and used to communicate
visual ideas. Third- and fourth-year students work on applied design problems
in preparation for their entry into the profession. Courses in computer
graphics, illustration, production, history of graphic design, and selected
design topics round out the basic program.
Design practice is in the midst of rapidly evolving technological change,
all of which our students may expect to encounter in the professional world.
The department considers it essential that an understanding of these developments
be part of the curriculum. The use of computers in that design program
has facilitated and dramatically expanded available options.
The ability to explain design solutions in an articulate manner is critical.
Along with the creative and technical skills taught in the design program,
verbal and analytical abilities are developed through class critiques.
In these discussions, students learn to evaluate the strengths and weaknesses
of design solutions.
Experience with designers working in the field may be gained through
internships and co-ops. In these situations, students learn to balance
the ideal creative solution with the reality of budget constraints, technical
limitations, and very real deadlines.
Graduates of the design program have been very successful in entering
careers in freelance design, or as in-house designers for advertising agencies,
corporations, associations, publishers; or, they opt to continue their
education at the graduate school of their choice.
Design students take 54 credit hours of study (out of 120 total credit
hours required for a B.A. degree) in their major and related areas. |
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